"If you build it, they will come." sounds nice...it may have worked in the Hollywood movie Field of Dreams; but this strategy simply does not work in regard to websites. Driving traffic to your website requires knowledge, research, work, and possibly money. You can have the most beautifully and well designed website on the net; but without a persistent marketing campaign you'll will not see results. Please check out our recommend reading list to help you learn how to market and promote your website:

Mining Online Gold with an Offline Shovel

by Joel Christopher, George McKenzie

This book removes the mystique from online marketing and shows readers how it is simpler than they may imagine. Rather than expound upon theories and old-fashioned thinking, this book delves into truths and does it with state-of-the-moment thinking.

Persuasive Online Copywriting: How to Take Your Words to the Bank

by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

Your online copy must persuade—it is integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It is writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.

The 22 Immutable Laws of Branding

by Al Ries and Laura Ries

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

by Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

by Susan Sweeney

Filled with techniques and tools that you can implement immediately. An excellent resource if you're a small or medium sized business and you want to learn how to increase traffic to your website yourself without a huge budget.

Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement

by Robin Nobles, Susan O'Neil

Step-by-step guide to what search engines look for, showing how to redefine a site for maximum visibility. Increase traffic to your Web site dramatically by designing it to trigger the highest possible ranking on the Web's most popular search engines.

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"Learning is the highest from of play."
—David Meier